DESIGN DNA
肇 - ZHAO (Creation / Challenge)
Origin: 肇事 (To Create)We "create trouble" by challenging the norm. We work differently to develop unconventional processes that disrupt traditional manufacturing through modular and practical solutions.
思 - SI (Contemplate / Silk)
Inspired by Silk—a luxury, precious material—we believe in a constant rethinking of how we handle matter. We approach every material with consciousness and a deep sense of appreciation for its history and future.
Origin: 思考 (To Think)
No one changes the world alone. Our system utilizes over-produced textiles distributed as panels to a global network of designers. By assembling pieces regionally, we bridge the gap between global innovation and local craft to create affordable, unique fashion.
Origin: 合作 (Working Together)合 - HE (Collaborate / Synthesis)
In an era of hyper-consumerism, we choose to slow the waste stream. As the designer Vivienne Westwood famously said: "Buy less, choose well, make it last." We focus on reusing and reducing, ensuring products are designed to stay out of the landfill.
Origin: 缓一下 (Take a Break)缓 — Huan (Respite / Slow)
We stand at the dawning of a new age. This is our commitment to forward-thinking materials and processes that hold the potential to fundamentally change how we create things.
Origin: 潜力 (To Have Potential)